Feedback Loop

Client: Greenbook

Project Type : Marketing Promo Animation

Responsibilities : Conception, Creative, 2D Animation, Full Production

Software Used : After Effects, Illustrator

This was a fun light-hearted marketing promo created for a new client. The executives at Greenbook were delighted with the animation process that we brought to the table from concept to completion.
Thumbnailing, storyboarding, and other milestones were consistently reviewed and approved in order to ensure that client satisfaction was met at every part of the process.

Behind the Scenes

Storyboards were produced to show a few options for concepts that tell the client story.

Styleframes were used to explore brand elements to drive the Motion Graphics.

An animatic was produced to determin timing and pacing.